B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- online purchase likelihood uplift for voice assistant users (2025)
Voice users are 33% more likely to have made an online purchase in the last week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Web Index (GWI)
Primary
Tier B
https://dataintelligence.ro/hey-siri-whats-next-for-voice-search/ ↗
Source Article
Hey Siri, what’s next for voice search? - Data Intelligence
As the school year approaches, convenience, simplicity, and voice are front of mind, for brands and families alike. Here’s how voice search is evolving in 2025, according to Global Web Index analysis.
1. Voice is no longer niche, it’s everyday.
32% of global consumers used a voice assistant in the p…
Original Research
Global Web Index (GWI)
· Original study ↗
Methodology
Global Web Index analysis; relative likelihood uplift vs non-voice users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
voice assistant users: 33% online purchase likelihood uplift. Source: Global Web Index (GWI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-users-online-purchase-uplift-2025
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<blockquote cite="https://lighthousedata.io/data/voice-users-online-purchase-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- online purchase likelihood uplift for voice assistant users<br><small>Source: Global Web Index (GWI) (2025) · <a href="https://lighthousedata.io/data/voice-users-online-purchase-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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