B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- online purchase likelihood uplift for podcast users (2007)
Podcast users are 36% more likely than others to have made online purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Media Research
Primary
Tier B
https://techbizwatch.wordpress.com/2007/10/02/ft-social-networking-podcasts-reach-a-nouveau-niche/ ↗
Source Article
FT: Social Networking: podcasts reach a nouveau niche
Do not be fooled by the name: podcasting is a big opportunity for companies. It is often defined as a version of broadcasting, which suggests a certain grandeur of scale. But what is the scale?
Rajar, the official body responsible for measuring radio audiences in the UK, recently issued its latest s…
Original Research
Edison Media Research
· Original study ↗
Methodology
Edison Media Research market research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast users: 36% online purchase likelihood uplift. Source: Edison Media Research (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-users-online-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/podcast-users-online-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- online purchase likelihood uplift for podcast users<br><small>Source: Edison Media Research (2007) · <a href="https://lighthousedata.io/data/podcast-users-online-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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