B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.5%
8.5% -- purchase intent lift for Vivo V7 ViewTube YouTube campaign (2017-12)
The Vivo V7 ViewTube YouTube digital campaign achieved an 8.5% lift in purchase intent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2017-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vivo / WATConsult
Primary
Tier B
https://campaignsoftheworld.com/digital-campaigns/vivo-launched-viewtube-campaign-new-wave-youtubes-… ↗
Source Article
Vivo V7 Launched ViewTube Campaign- A New Wave for YouTube’s Pre Roll ads
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of their Vivo V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer …
Original Research
Vivo / WATConsult
· Original study ↗
Methodology
Campaign lift metrics reported by brand/agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vivo V7 ViewTube YouTube campaign: 8.5% purchase intent lift. Source: Vivo / WATConsult (2017-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vivo-viewtube-purchase-intent-lift-2017
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<blockquote cite="https://lighthousedata.io/data/vivo-viewtube-purchase-intent-lift-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- purchase intent lift for Vivo V7 ViewTube YouTube campaign<br><small>Source: Vivo / WATConsult (2017-12) · <a href="https://lighthousedata.io/data/vivo-viewtube-purchase-intent-lift-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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