B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- cpa reduction for VivaKi automotive client (2013)
VivaKi reduced CPA by 66% for an automotive client using DoubleClick display remarketing from search ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google DoubleClick
Primary
Tier B
https://agency.googleblog.com/2013/08/go-back-to-school-doubleclick-style-5.html ↗
Source Article
Go back to school, DoubleClick style: 5 ways to win this school year with retail solutions from DoubleClick Search
Original Research
Google DoubleClick
· Original study ↗
Methodology
Agency case study on display remarketing from search ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VivaKi automotive client: 66% cpa reduction. Source: Google DoubleClick (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vivaki-cpa-reduction-automotive
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vivaki-cpa-reduction-automotive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- cpa reduction for VivaKi automotive client<br><small>Source: Google DoubleClick (2013) · <a href="https://lighthousedata.io/data/vivaki-cpa-reduction-automotive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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