B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- cpa reduction for Nike (2025)
Nike achieved a 54% lower CPA using AI-driven Performance Max campaigns during promotional periods compared to previous campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-ads-ai-mistakes-avoid ↗
Source Article
Avoid Google Ads AI Mistakes and Boost ROI in 2025 | Topkee
Singapore
The marketing landscape is undergoing a seismic shift, with artificial intelligence (AI) emerging as the driving force behind this transformation. Google’s recent launch of generative AI tools for producing lifestyle imagery illustrates this transformation, allowing advertisers to create h…
Original Research
Google
· Original study ↗
Methodology
Performance Max campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike: 54% cpa reduction. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-pmax-cpa-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nike-pmax-cpa-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- cpa reduction for Nike<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/nike-pmax-cpa-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.