B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- engagement rate interactions for Vita (TikTok influencer campaign) (2025)
The Vita TikTok influencer campaign achieved an interaction-based engagement rate of 22%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clicks Talent
Primary
Tier B
https://www.clickstalent.com/casestudies/vita-(sept) ↗
Source Article
Vita (Sept)
top of page
About the Campaign
Vita is a video editing app with all features you need for videography. The influencers posted content on TikTok showcasing how the app is used and its benefits.
Campaign results
Total Reach
4,412,900
Likes
491,200
Engagement: Viewership
50%
Videos Created
-
CPM
$4.3
V…
Original Research
Clicks Talent
· Original study ↗
Methodology
Agency-reported engagement rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vita (TikTok influencer campaign): 22% engagement rate interactions. Source: Clicks Talent (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vita-tiktok-campaign-engagement-interactions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vita-tiktok-campaign-engagement-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- engagement rate interactions for Vita (TikTok influencer campaign)<br><small>Source: Clicks Talent (2025) · <a href="https://lighthousedata.io/data/vita-tiktok-campaign-engagement-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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