B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.5%
6.5% -- engagement rate interactions for Amazon Music influencer campaign (2024)
The Amazon Music influencer campaign achieved an interaction engagement rate of 6.5%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clicks Talent
Primary
Tier B
https://www.clickstalent.com/casestudies/amazon-music ↗
Source Article
Amazon Music
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About the Campaign
Our recent campaign for Amazon Music, executed across TikTok, YouTube, and Instagram, engaged over 22 influencers to create a dynamic mix of 90 videos. This strategic approach resulted in an impressive reach of 2.6 million views and targeted 21 million people. Central …
Original Research
Clicks Talent
· Original study ↗
Methodology
Agency-reported interaction engagement rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Music influencer campaign: 6.5% engagement rate interactions. Source: Clicks Talent (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-music-campaign-engagement-interactions-2024
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<blockquote cite="https://lighthousedata.io/data/amazon-music-campaign-engagement-interactions-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- engagement rate interactions for Amazon Music influencer campaign<br><small>Source: Clicks Talent (2024) · <a href="https://lighthousedata.io/data/amazon-music-campaign-engagement-interactions-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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