B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- average roi for visual search optimization (2022)
Marketers optimizing photos or videos for visual search engines report the highest average ROI of 60% compared to videos, podcasts, and augmented reality.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://online-sales-marketing.com/news/content-marketing-trends-for-2023/ ↗
Source Article
Content Format that’s Easy to Consume
Popular audiovisual formats in content marketing like podcasts, videos, carousels, and infographics are not just for B2C anymore. People love them because they’re easier to consume. That doesn’t mean long-form written content is obsolete; it is here to stay, but…
Original Research
HubSpot
· Original study ↗
Methodology
Compared to videos, podcasts, AR; cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
visual search optimization: 60% average roi. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-search-roi-60
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<blockquote cite="https://lighthousedata.io/data/visual-search-roi-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- average roi for visual search optimization<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/visual-search-roi-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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