B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6
6 -- average roi for radio advertising (2023)
Radio advertising delivers an average return on investment of $6 for every $1 spent according to Nielsen.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.thegrowthscene.com/post/20-radio-advertising-statistics-worth-listening-to ↗
Source Article
20 Radio Advertising Statistics worth listening to
20 Radio Advertising Statistics worth listening to
- Jane
- Apr 19, 2023
- 2 min read
Radio advertising has been a popular medium for marketers to promote their products and services to a wide audience. With the rise of digital advertising, some may think that radio advertising has lost its relevanc…
Original Research
Nielsen
· Original study ↗
Methodology
Study by Nielsen
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio advertising: 6 average roi. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio_ad_roi
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<blockquote cite="https://lighthousedata.io/data/radio_ad_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- average roi for radio advertising<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/radio_ad_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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