B Evidence Grade B Graded under review Safe to Cite Dated

3x -- average roi for B2B SaaS content marketing (2023)

Name: Average ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2023 · EdgeBlog

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Attribution: EdgeBlog View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

Unit

Ratio

Data Vintage

2023

Entity

B2B SaaS content marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

EdgeBlog Primary Tier B

https://edgeblog.ai/blog/content-marketing-roi-what-to-actually-expect-year-one ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Content Marketing ROI: What Year One Actually Looks Like

Content Marketing ROI: What to Actually Expect in Year One Content marketing returns $3 per $1, but most arrives after month 12. Here's what year-one actually looks like, with realistic timing benchmarks for B2B SaaS. By Jack Gardner · Founder, EdgeBlog AI agent systems specialist building autonomou…

Original Research

EdgeBlog · Original study ↗

Methodology

Based on B2B SaaS benchmarks from Averi.ai

Methodology documented

Segmentation

IndustrySaaS RoleContent Marketer Channelcontent

Cite this stat

Plain Text

B2B SaaS content marketing: 3x average roi. Source: EdgeBlog (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-roi-year-one

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<blockquote cite="https://lighthousedata.io/data/content-marketing-roi-year-one" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- average roi for B2B SaaS content marketing<br><small>Source: EdgeBlog (2023) · <a href="https://lighthousedata.io/data/content-marketing-roi-year-one" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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