B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- information retention rate with visuals for consumers (2018)
People retained 65% of information three days later when it was paired with a meaningful image.
- Study conducted over a three-day recall period
- Specific study reference and sample population not cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified researchers
Primary
Tier C
https://kri8it.com/social-media/visual-content-is-powerful/ ↗
Source Article
Visual content is powerful - Dublin, Cape Town Web Design & Development | Kri8it Digital
If you’re marketing your business digitally, you need to be sure that you’re investing in great quality visual content. Videos, images, photos, illustrations, infographics, interactive visuals and more can take your online and social media marketing strategy to the next level.
It’s simple, really: m…
Original Research
Unspecified researchers
· Original study ↗
Methodology
Cited research on recall of information paired with meaningful images vs audio only (10%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 65% information retention rate with visuals. Source: Unspecified researchers (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-info-recall-65-percent
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<blockquote cite="https://lighthousedata.io/data/visual-info-recall-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate with visuals for consumers<br><small>Source: Unspecified researchers (2018) · <a href="https://lighthousedata.io/data/visual-info-recall-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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