B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- information retention rate with visuals for people (information consumers) (2025)
65% of people retain information better when paired with visuals according to Bain & Company (2025).
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Lighthouse Research Team
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://alpacarelay.com/checklists/saas-and-software-email-checklist ↗
Source Article
Email Email Checklist (2026) | AlpacaRelay
- Checklists
- Email Email
Pre-Send Checklist
Email Email Checklist: Pre-Send Quality Assurance
28 checks across the 8-Dimension Email Quality Framework — each with a revenue impact estimate. Skipping these checks costs the average sender ~$2,000-4,000/month in lost revenue. Run through this before …
Original Research
Bain & Company
· Original study ↗
Methodology
Cited to Bain & Company 2025 in context of email content design effectiveness. No methodology stated on page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people (information consumers): 65% information retention rate with visuals. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-information-retention-bain-2025
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<blockquote cite="https://lighthousedata.io/data/visual-information-retention-bain-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate with visuals for people (information consumers)<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/visual-information-retention-bain-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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