B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- engagement lift from visual content for Social media posts with visual content (2022)
Visual content boosts social media engagement by approximately 2.3 times on average.
- based on unspecified studies
- average estimate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
growthcollective.com
Primary
Tier C
https://www.growthcollective.com/blog/social-media-optimization ↗
Source Article
10 Big-Impact Social Media Optimization Tactics That Are Easy To Apply
Are you getting the most out of your social media marketing strategy?
Social media optimization (SMO) could be the best way to boost your ROI and generate more positive results from each campaign. After all, while 92.1% of brands in 2022 say they’re using some form of social media advertising, only …
Original Research
growthcollective.com
· Original study ↗
Methodology
Multiplier comparing engagement of visual posts vs non-visual posts ('studies show'); original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media posts with visual content: 2 engagement lift from visual content. Source: growthcollective.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/visual-content-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- engagement lift from visual content for Social media posts with visual content<br><small>Source: growthcollective.com (2022) · <a href="https://lighthousedata.io/data/visual-content-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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