B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- engagement lift from visual content for Twitter content (2021)
Twitter content with relevant visuals is 94% more effective than content without relevant visuals.
- Effectiveness baseline/definition is not specified in the text
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Lighthouse Research Team
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twitter
Primary
Tier B
https://www.podymos.com/which-platform-is-best-for-medical-device-social-media-marketing/ ↗
Source Article
Platforms for Medical Device Social Media Marketing
08 Oct 21 | 17:16:08
This week, we will focus on the differences between the most popular social media sites and how you should choose which ones to focus your marketing efforts on.
Before we dive into the differences between various platforms, it’s important to discuss how Medical Device companies …
Original Research
Twitter
· Original study ↗
Methodology
Claim that content with relevant visuals performs 94% more effectively than content without; effectiveness baseline not defined in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter content: 94% engagement lift from visual content. Source: Twitter (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-visual-content-effectiveness-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-visual-content-effectiveness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- engagement lift from visual content for Twitter content<br><small>Source: Twitter (2021) · <a href="https://lighthousedata.io/data/twitter-visual-content-effectiveness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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