B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
427,525
427,525 -- social media impressions for Visa x Keres Esports sponsorship campaign (2022)
The VISA x Keres Esports sponsorship campaign generated 427,525 impressions on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
427,525
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Play the Game Agency
Primary
Tier B
https://www.playthegameagency.com/blog-english/visaxkeres ↗
Source Article
Case Study - VISA x Keres — Play the Game Agency EN
Case Study - VISA x Keres
Context:
One of Visa's many tasks is to support and give visibility to female athletes, to seek equity within society, which is why in the second quarter of 2022 they wanted to explore their niche in esports, a different territory where they could expand their purpose.
Prop…
Original Research
Play the Game Agency
· Original study ↗
Methodology
Agency case study social media impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visa x Keres Esports sponsorship campaign: 427,525 social media impressions. Source: Play the Game Agency (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visa-keres-social-impressions-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visa-keres-social-impressions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>427,525</strong> -- social media impressions for Visa x Keres Esports sponsorship campaign<br><small>Source: Play the Game Agency (2022) · <a href="https://lighthousedata.io/data/visa-keres-social-impressions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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