B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

3% -- engagement rate difference for virtual influencers (2025)

Name: Engagement Rate Difference Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2025 · HypeAuditor

Virtual influencers achieve engagement rates that are 3% higher than their human counterparts according to HypeAuditor research.

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Attribution: HypeAuditor View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

virtual influencers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HypeAuditor Primary Tier C

https://kat-artizo.com/ai-influencer-marketing/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

AI Influencer Marketing: Complete Strategy & Tools Guide - Katartizo

Influencer marketing has matured significantly over the past decade, but it’s also facing mounting challenges. Rising costs, concerns about fake followers, and the unpredictability of human influencers have brands searching for more reliable solutions. Enter AI influencer marketing, a technology-dri…

Original Research

HypeAuditor · Original study ↗

Methodology

Cited from HypeAuditor research

Methodology documented

Segmentation

IndustryMedia RoleAll marketers Channelinfluencer

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Plain Text

virtual influencers: 3% engagement rate difference. Source: HypeAuditor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virtual-influencer-engagement-hypeauditor

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<blockquote cite="https://lighthousedata.io/data/virtual-influencer-engagement-hypeauditor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- engagement rate difference for virtual influencers<br><small>Source: HypeAuditor (2025) · <a href="https://lighthousedata.io/data/virtual-influencer-engagement-hypeauditor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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