B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- engagement rate difference for nano- and micro-influencers (1K–50K followers) on Instagram (2025)
Nano- and micro-influencers (1K–50K followers) achieve engagement rates up to 60% higher than macro influencers.
- Upper bound ('up to 60% higher')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier C
https://webflow.cosmofeed.com/blog/how-to-get-brand-collabs-on-instagram ↗
Source Article
How to Get Brand Collabs on Instagram
If you’ve been wondering how to get brand collabs on Instagram, you’re not alone. The influencer marketing industry is projected to reach $24 billion by 2025, with Instagram driving a large share of brand-creator partnerships. For creators, collaborations represent more than just free products— they…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Research from Influencer Marketing Hub cited by blog; upper bound of range
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nano- and micro-influencers (1K–50K followers) on Instagram: 60% engagement rate difference. Source: Influencer Marketing Hub (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nano-micro-influencer-engagement-premium
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<blockquote cite="https://lighthousedata.io/data/nano-micro-influencer-engagement-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement rate difference for nano- and micro-influencers (1K–50K followers) on Instagram<br><small>Source: Influencer Marketing Hub (2025) · <a href="https://lighthousedata.io/data/nano-micro-influencer-engagement-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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