B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- click rate lift for Virgin email campaign with location-based image personalization (2026)
Virgin increased its click-through rate by 29% in an email campaign using location-based image personalization for subscribers across the US, UK, and Australia.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
algocloud.rs
Primary
Tier C
https://algocloud.rs/personalizacija-email-kampanje/ ↗
Source Article
Personalizacija e
Original Research
algocloud.rs
· Original study ↗
Methodology
Virgin campaign case study cited in article
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Virgin email campaign with location-based image personalization: 29% click rate lift. Source: algocloud.rs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-image-personalization-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virgin-image-personalization-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- click rate lift for Virgin email campaign with location-based image personalization<br><small>Source: algocloud.rs (2026) · <a href="https://lighthousedata.io/data/virgin-image-personalization-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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