B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- click rate lift for Segmented/targeted email campaigns vs general (unsegmented) email sends (2026)
Emails sent to smaller and focused groups get about 49% more clicks than general emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aurorasendcloud.com
Primary
Tier C
https://www.aurorasendcloud.com/zh-cn/blog/email-list-segmentation ↗
Source Article
Mastering Email List Segmentation for Higher Engagement
Original Research
aurorasendcloud.com
· Original study ↗
Methodology
Relative lift of segmented sends vs unsegmented sends; original study not named in article; article undated, so vintage set to collection year 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented/targeted email campaigns vs general (unsegmented) email sends: 49% click rate lift. Source: aurorasendcloud.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-emails-49-more-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-emails-49-more-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- click rate lift for Segmented/targeted email campaigns vs general (unsegmented) email sends<br><small>Source: aurorasendcloud.com (2026) · <a href="https://lighthousedata.io/data/segmented-emails-49-more-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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