B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,600,000
1,600,000 -- social media impressions for Virgin Atlantic Little Red pop-up social media campaign (various platforms) (2014)
The online social amplification of the Virgin Atlantic Little Red pop-up shop in Manchester generated over 1.6 million impressions across various platforms.
- Floor value ('over 1.6 million')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,600,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bray Leino
Primary
Tier A
http://www.brayleino.co.uk/news/how-to-make-a-pop-up-shop-go-boom/ ↗
Source Article
Shopper marketing strategy blog, experiential pop up shop strategy, PR and social media techniques
shopper marketing
How to make a pop-up shop go boom!
Small retailers trying to battle their way onto the high street are finding the tactic is a no-brainer; dodge sky-high business rates, test the viability of a wider retail idea and drive sales into the bargain, great.
On this kind of activity, cus…
Original Research
Bray Leino
· Original study ↗
Methodology
Agency self-reported campaign result; value stated as a floor ('over 1.6 million'). Aggregated across multiple social platforms; PR and digital amplification of the Manchester pop-up.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Atlantic Little Red pop-up social media campaign (various platforms): 1,600,000 social media impressions. Source: Bray Leino (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-atlantic-popup-social-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virgin-atlantic-popup-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,600,000</strong> -- social media impressions for Virgin Atlantic Little Red pop-up social media campaign (various platforms)<br><small>Source: Bray Leino (2014) · <a href="https://lighthousedata.io/data/virgin-atlantic-popup-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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