B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- campaign reach percentage for Vinamilk #DelightNgonMeSay TikTok campaign (2023)
The Vinamilk #DelightNgonMeSay TikTok campaign reached 69% of TikTok users in Vietnam.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VMG Digital
Primary
Tier C
https://www.vmgdigital.com/blog/ar-in-sports/ ↗
Source Article
Revolutionizing Sports With AR — VMG Digital
Augmented reality or AR technologies is shaping the future of sports. But how does it really work and how is it going to make improvements?
If you are tired of watching the same old broadcast coverage of your favorite football game, not anymore. Augmented reality (AR) is finally here to fire up your…
Original Research
VMG Digital
· Original study ↗
Methodology
Branded effect campaign reach reported by agency VMG Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vinamilk #DelightNgonMeSay TikTok campaign: 69% campaign reach percentage. Source: VMG Digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vinamilk-tiktok-reach-vietnam
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<blockquote cite="https://lighthousedata.io/data/vinamilk-tiktok-reach-vietnam" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- campaign reach percentage for Vinamilk #DelightNgonMeSay TikTok campaign<br><small>Source: VMG Digital (2023) · <a href="https://lighthousedata.io/data/vinamilk-tiktok-reach-vietnam" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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