B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- campaign reach percentage for Melanoma Typeface campaign (TBWA, New Zealand) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestawards.co.nz
Primary
Tier C
https://bestawards.co.nz/public-good-award/public-good-award/tbwa-2/melanoma-font/ ↗
Source Article
Melanoma Font
Original Research
bestawards.co.nz
· Original study ↗
Methodology
Award entry claim; reach methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Melanoma Typeface campaign (TBWA, New Zealand): 95% campaign reach percentage. Source: bestawards.co.nz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/melanoma-font-reach-95-population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/melanoma-font-reach-95-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- campaign reach percentage for Melanoma Typeface campaign (TBWA, New Zealand)<br><small>Source: bestawards.co.nz (2026) · <a href="https://lighthousedata.io/data/melanoma-font-reach-95-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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