B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- attributed revenue increase for B2B eCommerce brands (2026)
View-through conversions (VTCs) have been shown to add up to 40% more attributed revenue for some B2B eCommerce brands.
- Applies to 'some' brands
- Upper bound figure ('up to 40%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Cometly
Primary
Tier A
https://www.cometly.com/post/view-thru-conversion ↗
Source Article
What Is a View Thru Conversion and How Does It Work?
A view-thru conversion is what happens when someone sees your ad, doesn’t click on it, but later shows up on your website to buy something anyway. It’s the metric that finally measures the subtle, often subconscious, power of your display and video ads, showing you how brand visibility turns into re…
Original Research
Cometly
· Original study ↗
Methodology
For some B2B eCommerce brands, VTCs have been shown to add up to 40% more attributed revenue.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B eCommerce brands: 40% attributed revenue increase. Source: Cometly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/view-thru-conversion-impact-b2b-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/view-thru-conversion-impact-b2b-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- attributed revenue increase for B2B eCommerce brands<br><small>Source: Cometly (2026) · <a href="https://lighthousedata.io/data/view-thru-conversion-impact-b2b-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.