B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17%
17% -- attributed revenue increase for companies integrating CRM data with ad platforms (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ppcgrowthstudio.com/68-of-brands-fail-at-tracking-fix-it-in-2026/ ↗
Source Article
Fix Tracking: Improve Marketing ROI Now
Did you know that despite billions spent on digital advertising, a staggering 68% of companies still struggle with accurate conversion tracking, leading to misallocated budgets and missed growth opportunities? That’s not just a statistic; it’s a flashing red light for anyone serious about marketing …
Original Research
HubSpot
· Original study ↗
Methodology
Cited as a HubSpot study; original methodology not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies integrating CRM data with ad platforms: 17% attributed revenue increase. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-integration-attributed-revenue-2026
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<blockquote cite="https://lighthousedata.io/data/crm-integration-attributed-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- attributed revenue increase for companies integrating CRM data with ad platforms<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/crm-integration-attributed-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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