C
Evidence Grade C
Use with Hedging
Current
2%
2% -- view through rate for Display Ads And Video Ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Follo Agency
Primary
Tier B
https://folloagency.com/nl-be/insights/news/view-through-rate-vtr ↗
Source Article
Wat je moet weten over View-through Rate
View-through Rate (VTR) is een statistische meting die gebruikt wordt in SEA (Search Engine Advertising) om het percentage te bepalen van gebruikers die een advertentie gezien hebben en vervolgens een gewenste actie ondernomen hebben, zoals een aankoop, aanmelding of klik op de advertentie. Het meet…
Also cited by
2026-08-14
Original Research
Follo Agency
· Original study ↗
Methodology
Calculated as (number of desired actions after view / total views) * 100
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Display Ads And Video Ads: 2% view through rate. Source: Follo Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/view-through-rate-vtr-folloagency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/view-through-rate-vtr-folloagency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- view through rate for Display Ads And Video Ads<br><small>Source: Follo Agency (2026) · <a href="https://lighthousedata.io/data/view-through-rate-vtr-folloagency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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