B Evidence Grade B Safe to Cite Dated

55%

55% -- view through rate for six-second ads on mobile devices (2018)

Name: View Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2018 · Teads and Realeyes

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Attribution: Teads and Realeyes View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

55%

Unit

Percentage

Data Vintage

2018

Entity

six-second ads on mobile devices

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Teads and Realeyes Primary Tier B

http://www.netimperative.com/2018/11/how-to-make-six-second-ads-work-harder/ ↗

Confidence: 72/100 Vintage: 2018 Channel: Deep Crawl

Source Article

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common. The study, from media platform Teads and Realeyes, analysed…

Original Research

Teads and Realeyes · Original study ↗

Methodology

Average VTR measured using facial coding software

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

six-second ads on mobile devices: 55% view through rate. Source: Teads and Realeyes (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/six-second-ads-vtr

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<blockquote cite="https://lighthousedata.io/data/six-second-ads-vtr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- view through rate for six-second ads on mobile devices<br><small>Source: Teads and Realeyes (2018) · <a href="https://lighthousedata.io/data/six-second-ads-vtr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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