B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- marketers reporting video increased website traffic for marketers (2020)
87% of marketers confirm that videos contributed to an increase in website traffic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
656
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://kompan.pl/blog/video-content-marketing-od-podstaw/ ↗
Source Article
Video content marketing od podstaw | Kompan.pl
Jakich treści poszukują Twoi odbiorcy i które z nich najchętniej konsumują? Największą popularnością w social mediach cieszy się video content – aż 86% użytkowników internetu deklaruje, że chciałoby oglądać więcej filmów publikowanych przez marki. Jeśli jeszcze nie miałeś do czynienia z tego typu dz…
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl Video Marketing Statistics 2020 survey, December 2019
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 87% | |
| 2026 | 92% | +5.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 87% marketers reporting video increased website traffic. Source: Wyzowl (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-increased-website-traffic-2020
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<blockquote cite="https://lighthousedata.io/data/videos-increased-website-traffic-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- marketers reporting video increased website traffic for marketers<br><small>Source: Wyzowl (2020) · <a href="https://lighthousedata.io/data/videos-increased-website-traffic-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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