B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
84%
84% -- marketers reporting video increased website traffic for Marketers using video (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketingagainstthegrain.com
Primary
Tier C
https://marketingagainstthegrain.com/articles/new-gen-z-business-model ↗
Source Article
Gen Z is turning this CEO's business model upside down
"This whole entire generation is about to turn all of our business models on its head."
I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it.
Meet the Master
Irina Novoselsky,
Hootsui…
Original Research
marketingagainstthegrain.com
· Original study ↗
Methodology
Stated in article without a named study or date ('84% of marketers say video has helped increase traffic to their website'); vintage inferred from article publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using video: 84% marketers reporting video increased website traffic. Source: marketingagainstthegrain.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-increases-website-traffic
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<blockquote cite="https://lighthousedata.io/data/video-marketing-increases-website-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- marketers reporting video increased website traffic for Marketers using video<br><small>Source: marketingagainstthegrain.com (2024) · <a href="https://lighthousedata.io/data/video-marketing-increases-website-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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