B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
86%
86% -- conversion rate lift from video for websites using video content (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gitnux
Primary
Tier C
https://www.b2w.tv/blog/vertical-videos ↗
Source Article
Instagram Video Length Secrets: What You’re Missing in 2025
Written by Anshu Thakur
Mar 24, 2025, 10:15:37 AM
Before we show you top strategies on leveraging Instagram Video Length in your favor...
Have a look at our compilation of the Best Animated B2B Infographic Videos here:
Now coming back to our topic...
Gone are the days when only three-hour-long movie…
Original Research
Gitnux
· Original study ↗
Methodology
Citing Gitnux Conversion Rate Optimization Statistics
Methodology documented
Segmentation
Industrymarketing
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Plain Text
websites using video content: 86% conversion rate lift from video. Source: Gitnux (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-increase-conversion-86
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<blockquote cite="https://lighthousedata.io/data/videos-increase-conversion-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- conversion rate lift from video for websites using video content<br><small>Source: Gitnux (2025) · <a href="https://lighthousedata.io/data/videos-increase-conversion-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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