B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- conversion rate lift from video for marketing landing pages with video content (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
engeloneill.com
Primary
Tier C
https://www.engeloneill.com/7-elements-of-a-great-marketing-campaign-landing-page/ ↗
Source Article
7 Elements of a Great Marketing Campaign Landing Page - Engel O'Neill
In the fast-paced world of digital marketing, your landing page is often the first and sometimes only opportunity to connect with a potential customer. Whether you’re promoting an event, selling a product, or generating leads, the quality of your landing page can determine the success or failure of …
Original Research
engeloneill.com
· Original study ↗
Methodology
Agency blog citing unnamed research ('up to 80% in some cases' — a ceiling, not an average). Article is undated; vintage approximated from crawl context. Widely replicated industry benchmark.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing landing pages with video content: 80% conversion rate lift from video. Source: engeloneill.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-increases-landing-page-conversions-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-increases-landing-page-conversions-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion rate lift from video for marketing landing pages with video content<br><small>Source: engeloneill.com (2025) · <a href="https://lighthousedata.io/data/video-increases-landing-page-conversions-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.