C Evidence Grade C Use with Hedging Current

70%

70% -- conversion rate for marketing professionals (2026)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-21

2026 · MarketingProfs

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Attribution: MarketingProfs View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

marketing professionals

Geography

Global

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

57/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

MarketingProfs Primary Tier B

https://www.semrush.com/blog/introduction-to-video-advertising-and-a-new-semrush-report/ ↗

Confidence: 70/100 Vintage: 2026 Channel: Common Crawl

Source Article

Introduction to Video Advertising (And a New SEMrush Report)

Also cited by

Marketing Insider Group https://marketinginsidergroup.com/content-marketing/using-video-in-marketing-why…

2026-08-22

Original Research

MarketingProfs · Original study ↗

Methodology

According to MarketingProfs

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

marketing professionals: 70% conversion rate. Source: MarketingProfs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/video_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion rate for marketing professionals<br><small>Source: MarketingProfs (2026) · <a href="https://lighthousedata.io/data/video_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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