B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- traffic share for online buyers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Cisco
Primary
Tier A
https://www.ecommerce-nation.fr/marketing-video-efficace-6-cles-pour-comprendre/ ↗
Source Article
Marketing vidéo : pourquoi est-il si efficace ?
Pourquoi le marketing vidéo est-il si efficace ? 6 clés pour comprendre
Saviez-vous qu’une vidéo de 60 secondes équivaut à environ 1,8 million de mots, selon Forrester Research ? Il ne fait aucun doute que les consommateurs d’aujourd’hui préfèrent le contenu audiovisuel au contenu textuel. Mais ce f…
Original Research
Cisco
· Original study ↗
Methodology
Study by Cisco
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
online buyers: 80% traffic share. Source: Cisco (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-traffic-share-2023
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<blockquote cite="https://lighthousedata.io/data/video-traffic-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- traffic share for online buyers<br><small>Source: Cisco (2023) · <a href="https://lighthousedata.io/data/video-traffic-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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