B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- landing page conversion rate lift for video testimonials vs text-only testimonials (2024)
Video testimonials increase landing page conversion rates by 80% compared to text-only testimonials.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://praising.ai/blog/best-testimonial-software-2026 ↗
Source Article
Testimonial Software 2026: 7 Tools Tested and Ranked
Testimonial Software 2026: 7 Tools Tested and Ranked
TL;DR
Choosing the right testimonial software comes down to three capabilities: multi-format collection, flexible display widgets, and automation that removes manual follow-up. Solo operators lean toward Testimonial.to for simplicity, service busi…
Original Research
Wyzowl
· Original study ↗
Methodology
Vendor analysis cited by Wyzowl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video testimonials vs text-only testimonials: 80% landing page conversion rate lift. Source: Wyzowl (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-testimonials-conversion-lift-80
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<blockquote cite="https://lighthousedata.io/data/video-testimonials-conversion-lift-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- landing page conversion rate lift for video testimonials vs text-only testimonials<br><small>Source: Wyzowl (2024) · <a href="https://lighthousedata.io/data/video-testimonials-conversion-lift-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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