B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- video learning preference rate for consumers (2018)
72% of people would rather use video to learn about a product or service where both video and text are available on the same page.
- Where both video and text are available on the same page
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.hellopaperkite.com/2018/12/13/social-media-marketing-predictions-for-2019/ ↗
Source Article
Social Media Marketing Predictions for 2019 - Paperkite
Facebook and Twitter and Snapchat, oh my! Social media continues to dominate consumer connection and isn’t going away anytime soon. Now, with a new year around the corner, here are our social media predictions for 2019.
Dynamic, Interesting and Fun Content Is a Must
Give the people what they love! S…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot report by Paperkite blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% video learning preference rate. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-preference-for-learning-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-preference-for-learning-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- video learning preference rate for consumers<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/video-preference-for-learning-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.