B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- video learning preference rate for online consumers (2026)
78% of online consumers would rather watch a video to learn about a product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ryesing.com
Primary
Tier C
https://www.ryesing.com/post/content-marketing-for-tech-companies-growth-guide ↗
Source Article
Why Content Marketing for Tech Companies Fails—and How the Best Fix It
Content Marketing for Tech Companies: 2026 Growth Strategies
- Emmanuel Adesokan
- Feb 9
- 17 min read
Updated: Apr 23
In the tech world, content marketing isn't just about blog posts and white papers. It's the engine that powers sustainable growth. It’s the process of creating and distributing genu…
Original Research
ryesing.com
· Original study ↗
Methodology
Secondary citation in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 78% video learning preference rate. Source: ryesing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-learning-78
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-learning-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- video learning preference rate for online consumers<br><small>Source: ryesing.com (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-video-learning-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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