B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- web traffic increase rate for companies using video marketing (2025)
A video marketing strategy produces an increase in web traffic of over 20%.
- Citing an Aberdeen Group study secondhand without detailed methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://kinovo.es/en/design-and-branding/corporate-videos-for-companies-valencia/ ↗
Source Article
▷ Corporate videos for companies • Kinovo Design and Marketing
Video has now become a key piece to any business marketing strategy. They facilitate the sale of a product or service while also helping grow your brand image, spread your values and reach your target audience.
If you are looking for video professionals in Valencia, at Kinovo we offer you a variety …
Original Research
Aberdeen Group
· Original study ↗
Methodology
Study by Aberdeen Group, cited secondhand by Kinovo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using video marketing: 20% web traffic increase rate. Source: Aberdeen Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-web-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/video-marketing-web-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- web traffic increase rate for companies using video marketing<br><small>Source: Aberdeen Group (2025) · <a href="https://lighthousedata.io/data/video-marketing-web-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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