B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- web traffic increase rate for D2C brands opening physical stores (2025)
Opening a physical store leads to a 37% increase in overall web traffic for a brand within the same market area.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
International Council of Shopping Centers (ICSC)
Primary
Tier C
https://daiom.in/how-to-decide-on-the-next-store-location-for-offline-expansion-blog/ ↗
Source Article
How To Decide On The Next Store Location For Offline Expansion?
Today, most of us love to browse and shop online. We scroll through websites, compare products, and read reviews on our phones and laptops. But there are some things you just have to see and feel in person—like jewellery, or a fancy watch.
For these products, the look, feel, and experience matter a …
Original Research
International Council of Shopping Centers (ICSC)
· Original study ↗
Methodology
Cited from ICSC report by blog publisher; secondary source
Methodology documented
Segmentation
Industryecommerce
Cite this stat
Plain Text
D2C brands opening physical stores: 37% web traffic increase rate. Source: International Council of Shopping Centers (ICSC) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icsc-physical-store-web-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/icsc-physical-store-web-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- web traffic increase rate for D2C brands opening physical stores<br><small>Source: International Council of Shopping Centers (ICSC) (2025) · <a href="https://lighthousedata.io/data/icsc-physical-store-web-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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