B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- video marketing sales impact for Businesses using video marketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OptinMonster
Primary
Tier C
https://glenmont.co/how-to-repurpose-content-the-right-way/ ↗
Source Article
How To Repurpose Content The Right Way
One struggle faced by many a business owner or fledgling marketing campaign manager is the breadth of channels they have to get their message out through.
There are audiences waiting out there on a variety of platforms and once you’ve started building those audiences, you don’t want to lose them aga…
Original Research
OptinMonster
· Original study ↗
Methodology
Survey by OptinMonster as cited in Glenmont blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using video marketing: 81% video marketing sales impact. Source: OptinMonster (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-sales-increase-81-percent
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<blockquote cite="https://lighthousedata.io/data/video-marketing-sales-increase-81-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- video marketing sales impact for Businesses using video marketing<br><small>Source: OptinMonster (2026) · <a href="https://lighthousedata.io/data/video-marketing-sales-increase-81-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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