B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

80%

80% -- video marketing sales impact for marketers using video marketing (2024)

2024  · HubSpot

80% of marketers who use video marketing report that video has resulted in more sales.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
marketers using video marketing
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://gardenpatch.xyz/blog/content-types ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Content Types: Essential Formats for Audience Engagement
Content Types: Essential Formats for Audience Engagement Quick Answer There are types of content that will better help you engage with your audience. We've selected 4 of the most effective content types so read on! Get weekly growth frameworks — free One tactical breakdown every Tuesday. Join The Gr…
Original Research
HubSpot · Original study ↗

Cited from HubSpot research via third-party blog

Methodology documented
Industrymarketing
Plain Text
marketers using video marketing: 80% video marketing sales impact. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-more-sales
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<blockquote cite="https://lighthousedata.io/data/video-marketing-more-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video marketing sales impact for marketers using video marketing<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/video-marketing-more-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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