B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- revenue growth rate differential for marketers who use video (2018)
Marketers who use video grew revenue 49% faster than non-video users.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://optimalaccess.com/curation-is-critical-to-your-marketing-strategy-best-practices-2018/ ↗
Source Article
Why Curation is Critical to Your Content Marketing Strategy
Curation is Critical to Your Marketing Strategy [Best Practices 2018]
Successful people curate knowledge and use it to improve their own performance.
As Issac Newton once said:
If I have seen further it is by standing on the shoulders of Giants.
By carefully selecting, commenting and sharing valuabl…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot statistics cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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marketers who use video: 49% revenue growth rate differential. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketers-revenue-growth-49-faster
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<blockquote cite="https://lighthousedata.io/data/video-marketers-revenue-growth-49-faster" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- revenue growth rate differential for marketers who use video<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/video-marketers-revenue-growth-49-faster" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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