B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- revenue growth rate differential for customer-focused businesses (2026)
Customer-focused businesses reported 41% faster revenue growth compared to their competitors.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://mercatusoutsourcing.com/7-customer-support-outsourcing-trends-2026/ ↗
Source Article
7 Customer Service Trends in 2026| Mercatus Outsourcing
Customer service trends are transforming how businesses manage both in-house and outsourced support. New trends are emerging such as higher personalization of services, AI integrations, more privacy and transparency concerns and the need for a more proactive approach. A significant 63% of organizati…
Original Research
Forrester
· Original study ↗
Methodology
Cited from Forrester by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer-focused businesses: 41% revenue growth rate differential. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-focused-faster-revenue-growth-forrester
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-focused-faster-revenue-growth-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- revenue growth rate differential for customer-focused businesses<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/customer-focused-faster-revenue-growth-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.