B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- video content preference rate for consumers (2021)
Close to 70% of people prefer engaging with video over any other type of content.
- The source cites Wordstream (2021) and states the figure is 'close to 70%' rather than exactly 70%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Wordstream
Primary
Tier C
https://picklepictures.com/video-and-animation-for-onboarding/ ↗
Source Article
Video and Animation for: Onboarding
Welcome to our series of blogs covering the very best ways to use video and animation for business in 2021.
We begin with video and animation for onboarding, a simple but highly effective and entertaining way to engage new recruits to your company, organisation or business via the development of hig…
Original Research
Wordstream
· Original study ↗
Methodology
Cited from Wordstream (2021) by secondary blog; exact figure approximated as 'close to 70%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% video content preference rate. Source: Wordstream (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-preference-2021
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<blockquote cite="https://lighthousedata.io/data/video-content-preference-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- video content preference rate for consumers<br><small>Source: Wordstream (2021) · <a href="https://lighthousedata.io/data/video-content-preference-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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