B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of users paying close attention to video for Content consumers (2021)
55% of users will pay close attention to video content when given the choice to skim or consume thoroughly.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.leadboxer.com/blog/b2b-lead-generation-101/ ↗
Source Article
B2B lead generation 101: Strategies & Best Practices - LeadBoxer
You know that a full sales pipeline is imperative for business growth. Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team.
At first, B2B lead generation might seem like a complex process, but don’t let that discourage you. In th…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 55% | |
| 2020 | 55% | 0% |
| 2021 (current) | 55% | 0% |
| 2024 | 55% | 0% |
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Content consumers: 55% share of users paying close attention to video. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-attention-hubspot
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<blockquote cite="https://lighthousedata.io/data/video-attention-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of users paying close attention to video for Content consumers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/video-attention-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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