B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of users paying close attention to video for content consumers (2019)
According to a HubSpot report, 55% of users will pay close attention to video when given the choice to skim or consume thoroughly.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.leadboxer.com/blog/b2b-lead-generation-101 ↗
Source Article
B2B Lead Generation 101: Strategies, Best Practices, and Software | Lead Generation|Marketing|Sales|Warm Leads - LeadBoxer
Lead Generation|Marketing|Sales|Warm Leads
B2B Lead Generation 101: Strategies, Best Practices, and Software
B2B Lead Generation 101: Strategies, Best Practices, and Software
2019-06-12
Lead Generation|Marketing|Sales|Warm Leads
B2B Lead Generation 101: Strategies, Best Practices, and Software
2019-…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report, as cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 55% | |
| 2020 | 55% | 0% |
| 2021 | 55% | 0% |
| 2024 | 55% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
content consumers: 55% share of users paying close attention to video. Source: HubSpot (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-attention-55pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-attention-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of users paying close attention to video for content consumers<br><small>Source: HubSpot (2019) · <a href="https://lighthousedata.io/data/video-attention-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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