B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- ad impression share for Connected TV (Q3 2021)
Connected TV accounted for 35% of total video ad impressions served by Extreme Reach in Q3 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
Q3 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
75
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Extreme Reach
Primary
Tier A
https://www.adweek.com/adweek-wire/video-ad-destination-mix-stabilizes-across-channels-according-to-… ↗
Source Article
Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report
Video ad impression mix by destination type remains consistent across the ecosystem, according to the latest findings from Extreme Reach (ER), the global leader in creative logistics. The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share…
Original Research
Extreme Reach
· Original study ↗
Methodology
Extreme Reach Video Benchmarks Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
Connected TV: 35% ad impression share. Source: Extreme Reach (Q3 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-impression-share-ctv-q3-2021
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<blockquote cite="https://lighthousedata.io/data/video-ad-impression-share-ctv-q3-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ad impression share for Connected TV<br><small>Source: Extreme Reach (Q3 2021) · <a href="https://lighthousedata.io/data/video-ad-impression-share-ctv-q3-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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