B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- ad impression share for tablets (Q4 2012)
Tablets' share of mobile advertising impressions reached 14% in Q4 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
Q4 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adfonic
Primary
Tier B
http://adfonic.com/news/adfonic-global-admetrics-report-reveals-tablets-gain-share-of-mobile-adverti… ↗
Source Article
Adfonic and IQzone Bring new Engaging ad Units to Android Devices
Original Research
Adfonic
· Original study ↗
Methodology
Share of mobile ad impressions climbed from 9% in Q2 2012.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tablets: 14% ad impression share. Source: Adfonic (Q4 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet-ad-share-2012-q4
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<blockquote cite="https://lighthousedata.io/data/tablet-ad-share-2012-q4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ad impression share for tablets<br><small>Source: Adfonic (Q4 2012) · <a href="https://lighthousedata.io/data/tablet-ad-share-2012-q4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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