B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- ad impression share for Made for Advertising (MFA) websites (2023)
According to a study from the ANA cited by IAB UK, 21% of ad impressions served were on Made for Advertising (MFA) sites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
IAB UK
Primary
Tier B
https://www.iabuk.com/news-article/guide-identifying-made-advertising-websites ↗
Source Article
A guide to identifying Made for Advertising websites
A guide to identifying Made for Advertising websites
Posted on Monday 17 July 2023 | IAB UK
This guide explains the risks of Made for Advertising (MFA) websites and details their common characteristics to help you avoid placing ads on them
Made for Advertising websites (MFAs) are concerning to the w…
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Original Research
IAB UK
· Original study ↗
Methodology
Source: ANA study
Segmentation
Industrymarketing
Cite this stat
Plain Text
Made for Advertising (MFA) websites: 21% ad impression share. Source: IAB UK (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alarming_mfa_impressions
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<blockquote cite="https://lighthousedata.io/data/alarming_mfa_impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ad impression share for Made for Advertising (MFA) websites<br><small>Source: IAB UK (2023) · <a href="https://lighthousedata.io/data/alarming_mfa_impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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