B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.01%
0.01% -- audience share for Vice (July 2020)
Vice's linear TV audience share in the UK was 0.01 percent for the week starting July 6th, 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.01%
Unit
Percentage
Data Vintage
July 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
UK measurement body BARB
Primary
Tier A
https://videoweek.com/2020/07/24/the-wir-vice-cuts-its-european-tv-business-the-trade-desk-inks-prog… ↗
Source Article
The WIR: Vice Cuts its European TV Business, The Trade Desk Inks Programmatic Sales Deal with Channel 4, and Publicis Stock Climbs After Promising Q2 - VideoWeek
In this week’s Week in Review: Vice pulls back on European TV, Publicis posts better-than-expected Q2 results, and The Trade Desk picks up a big win. To receive an update on the industry’s top stories every Friday, sign up to the weekly Video Round-Up.
Top Stories
Vice Rolls Back European TV Operati…
Original Research
UK measurement body BARB
· Original study ↗
Methodology
Data from UK measurement body BARB.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Vice: 0.01% audience share. Source: UK measurement body BARB (July 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vice-uk-audience-share-2020
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<blockquote cite="https://lighthousedata.io/data/vice-uk-audience-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.01%</strong> -- audience share for Vice<br><small>Source: UK measurement body BARB (July 2020) · <a href="https://lighthousedata.io/data/vice-uk-audience-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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