B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
100%
100% -- share of voice for in-flight advertising network via Viasat Ads (2025)
Advertisers can achieve 100% share of voice on Viasat Ads for targeted events, destinations, or holidays.
- Advertising capability/product claim for campaign takeovers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Viasat Ads
Primary
Tier A
https://audience-explorer.viasat.com/ ↗
Source Article
Reach the in-flight audience
Viasat Ads lets you reach across airlines to connect with travelers in-flight. Use this tool to explore the Viasat Ads network and visualize your next advertising opportunity.
Viasat Ads lets you reach across airlines to connect with travelers in-flight. Use this tool to explore the Viasat Ads netwo…
Original Research
Viasat Ads
· Original study ↗
Methodology
Claimed capability for targeted events, destinations, or holidays within the Viasat Ads network.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
in-flight advertising network via Viasat Ads: 100% share of voice. Source: Viasat Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viasat-ads-share-of-voice-in-flight
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<blockquote cite="https://lighthousedata.io/data/viasat-ads-share-of-voice-in-flight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- share of voice for in-flight advertising network via Viasat Ads<br><small>Source: Viasat Ads (2025) · <a href="https://lighthousedata.io/data/viasat-ads-share-of-voice-in-flight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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