B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

42%

42% -- category growth rate for Very Group home enhancement category (2021)

2021  · The Very Group

The Very brand / home enhancement category experienced 42% growth over the last 12 months.

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Attribution: The Very Group View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2021
Entity
Very Group home enhancement category
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
The Very Group Primary Tier B
https://www.bheta.co.uk/news/bheta-news/very-group-highlights-homeware-and-diy-opportunities-to-bhet… ↗
Confidence: 53/100 Vintage: 2021 Channel: Common Crawl
Source Article
Very Group highlights homeware and DIY opportunities to BHETA members
Original Research
The Very Group · Original study ↗

Year-over-year category growth reported by retailer

Methodology documented
Industrymarketing
Plain Text
Very Group home enhancement category: 42% category growth rate. Source: The Very Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/very-home-enhancement-growth-42pct
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<blockquote cite="https://lighthousedata.io/data/very-home-enhancement-growth-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- category growth rate for Very Group home enhancement category<br><small>Source: The Very Group (2021) · <a href="https://lighthousedata.io/data/very-home-enhancement-growth-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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